SCANDINAVIAN CANDY CRAFTED WITH LOVE, PURITY, AND JOY

Pure Joy, Perfectly Packaged — 100% Swedish. 100% Better for You.

Premium Candy. Pure Joy. Better for You.

From the Heart of Sweden to Every Candy Aisle

At Bites by Sweden, we bring the Swedish candy tradition to life—beautifully packaged, perfectly portioned, and crafted for the modern “Better for You” shopper. Born from the makers of Mums Candy, we’ve taken generations of Swedish confectionery expertise and wrapped it into a line of 100% authentic, clean-ingredient candy that tastes just as indulgent as it looks. Every bite celebrates the iconic Swedish ritual of “Lördagsgodis”—Saturday candy—a cherished weekly tradition of joy, sharing, and flavor exploration. From product formulation to branding, marketing, and operations, we lead every front of the Swedish candy movement—bringing the #1 emerging category in global confectionery to retailers worldwide. With proven performance, scalable logistics, and an unmatched retail presence, Bites by Sweden is the most trusted partner for premium candy programs.

Because Candy Should Feel as Good as It Tastes.

Why Retailers Love Bites by Sweden

Proven Category Growth: Swedish candy is one of the fastest-growing segments in the premium and “Better for You” confectionery space. High Repeat Purchase Rates: Shoppers love our mix of indulgence and integrity. Retail-Ready Packaging: Vibrant, resealable, and shelf-dominating designs made for today’s candy aisle. Backed by Experts: From the creators of Mums Candy—trusted by 50,000+ customers and major retailers. Bites by Sweden isn’t just candy—it’s a category leader. A fusion of heritage, health, and happiness, packaged for modern retail success.